For most people, blogging is just one of many forms of writing. But did you know that blogging is a critical part of managing a business? And when done right, blogging can attract thousands of global customers to your website every day. Of course, not everyone has a way with words and hiring professional blog writing services became the norm.
Through blogging, you can set your company apart from your competitors. You can present unique ideas and insights, inspire your customers, and ultimately, generate more sales. If you are wondering what other benefits you get from blogging, continue reading below:
Boost Website Traffic
Well-written blogs are a great way to attract customers and turn casual readers into buying customers. Think of blogging as fishing, you have to make your website attractive before you reel in the big fish. All the valuable content you add to your website – including blogs – are indexed by major search engines. Once your target audience searches for a topic relevant to your business, your blogs will be the first things to appear in the listing. This increases the chance of getting more clicks from your target audience and boosts website traffic.
Relate to Readers
It’s hard to be relatable if your website features strictly business related content. And if you cannot relate to people that matter, it is hard to attract enough attention to stand out in any industry. A dedicated blog site on your website can serve as a platform where you can touch upon issues that are relevant to your target audience. Through blogs, you can present unique insights, show your own personality, and improve your brand’s likeability. When people relate to you more, they are likely to stop and listen to what you have to say. Using blogging as a platform helps inspire people and generate more sales.
Effective Social Media Marketing
It is hard to attract customers if your social media presence is sales oriented. While you can always share viral content on social media, you cannot convert views to profits as easily. Blogging is a great way to showcase your business without sounding too sales pitch-y. A well-written blog or two can boost traffic, have some value to the readers and of course, persuade people to purchase your product. Hiring reputable blog writing services is a great way to ramp up your company’s social media marketing efforts!
Build Authority Online
Building a business isn’t just about offering a service and promoting products. You have to position yourself as an expert in your industry to attract customers. Blogging gives you a platform to share valuable information and insights to readers. As you establish a wider readership, more and more people will start trusting your brand. Trust and familiarity work hand in hand. Offering fresh content regularly increases your conversion rates while developing authority in your field.
Increase Conversion Rate
A well-maintained blog site is like a goldmine for sales. Hiring blog writing services is the best way to reach out to your target audience. When you update your blog site with fresh, valuable content, you will build a wider readership. As you position your company as an expert in your chosen field, readers will come to you for information. This builds familiarity and loyalty, which may translate to higher conversion rates. A study by Hubspot found that a company’s overall return of investment increases exponentially for companies that maintain a blog. In fact, companies that prioritize blogging could see 13 times increase in ROI.
Build Inbound Links
What are inbound links and why are they invaluable to your online presence? An inbound link is a hyperlink that links your website to another website. The more links you scatter on the net that links back to your website, the stronger your online presence becomes. However, not all link backs are valuable to your SEO campaign. Only link-backs from trusted and relevant websites will boost your website traffic. As such, you have to be selective in terms of where you want your links to appear online.
Inbound links are important because they generate referral traffic back to your website. The fact is, people who usually click these links are already interested in what you have to offer. Convincing these people to purchase your product or service becomes easier by providing well-written blogs.
Generate Search Engine-Friendly Content
Your SEO campaign should include the integration of long-tail keywords to boost your website’s rankings in major search engines. Long-tail keywords are a set of keywords or phrases that your target audience is likely to use when searching for products, services, or information that you offer. Although you can go for short-tail keywords comprised of one or two search words (e.g. Chinese dumplings), the search word is too general to yield specific results. Using long-tail keywords is better because you have higher chances of ranking well for less common terms. These terms will ultimately lead to higher conversion.
A blog site filled with posts that are optimized with long-tail keywords are more accessible to your target audience. When you website is ranking well in searches, you are more likely to attract buying customers to your business.
A trusted company that specializes in blog writing services is all you need to take your business to the next level. Content Plane is a professional content writing service that provides quality content of any kind. If you are serious about jumpstarting your content marketing campaign right now, sign up today and start marketing your business globally.